NBC: New Brand of Nha Be Garment Corporation

Date posted: 09/11/2009

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Nha Be Garment Joint Stock Company introduces a new website associated with the brand identity system.

On October 24, 2009, Nha Be Garment Corporation (NBC) officially launched the website of the corporation's new website at www.nhabe.com.vn. In it, the "NB" lozenge logo has been replaced by "NBC" with the brand positioning along with "World Reach" to show the larger scale and stature of a total The leading garment company in Vietnam.

NBC is an abbreviation of Nhabe Corporation, Vietnamese is Nha Be Garment Corporation. The NBC logo is designed in handwriting style, in which the letters N and B are designed to be connected to each other to express the connection, solid, dynamic and modern. The green color of the logo is the traditional color of Nha Be Garment, and also the color of belief, of optimism. The red "B" represents the development of growth, success and prosperity.

Logo mới


Logo cũ

At the launch at the headquarters (No. 04 Ben Nghe Street, Tan Thuan Dong Ward, District 7, Ho Chi Minh City), Duong Thi Ngoc Dung, General Director of NBC emphasized that after joining Vietnam The WTO and its commitment to open the world, NBC recognizes the importance of rapid integration into the regional and world economy. Therefore, since the end of 2008, after being formally approved by the Vietnam National Textile and Garment Group, the Ministry of Industry and Trade, the Ministry of Planning and Investment, the Prime Minister and the Department of Planning and Investment of Ho Chi Minh City. Nha Be Garment Joint Stock Company, NBC has signed a contract with a professional design company to build a standard brand that is protected and registered globally.

According to Dung, the logo and new positioning statement have shown the great stature and aspiration to reach the world of Nha Be Garment Corporation. Therefore, from now on, all the work related to the corporate identity system of the corporation must use the phrase "NBC" instead of "Nhabeco" was used many years ago.

NBC currently has 14 affiliated companies, 11 accounting units, 8 trading companies and other services, a total of 33 units and member enterprises with nearly 17,000 employees, 13,000 Modern equipment. Over 36 years of construction and development, up to now the network of branches of NBC has been distributed widely in most provinces and cities throughout the country. By the end of 2008, total assets of NBC were VND1,229 billion; Total revenue in 2008 reached VND 1,455 billion, 25 times higher than that of 1995 (of which export turnover in 2008 reached VND1,286 billion, 1.34 times higher than 2005). Up to September 30, the corporation has completed the plan of the whole 2009 with turnover of 1.108 billion.

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