NBC's "Business and Brand Management"

Date posted: 15/06/2011

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GS. Dr. Ton That Nguyen Thiem talked on "Business and Brand Management" at NBC

On June 14, received invitation from Nha Be Garment Corporation (NBC), GS. Dr. Ton That Nguyen Thiem had a talk on "Corporate Governance & Branding" for the entire board of directors, key staff of NBC.

Dr. Ton That Nguyen Thiem - Former professor of development economics and foreign trade strategy at the University of Brussels (Belgium) - Professor of Strategic Management, Brand Strategic Management - Program Coordinator The United Business Institutes (UBI) MBA is affiliated with HNU (Graduate School) and HCMC University of Social Sciences and Humanities. International MBA and PhD training at Nyenrode Business University (Netherlands) in Vietnam - a profound knowledge in the field of economic and brand development, has profoundly shared with NBC the global fashion industry. .

Attending the talk were Deputy Director General of Vietnam Textile and Garment Group - Ms. Duong Thi Ngoc Dung; Mr. Pham Phu Cuong - General Director of NBC together with the board of directors, key staff of NBC from deputy department upwards with nearly 200 people and guests from other businesses such as: (Vinatex Mark), Phuong Dong Garment Joint Stock Company ...

Professor Thiem divided the content into 2 sessions to talk about corporate and brand management from macro to micro. With an impressive style that is close, creative yet detailed, Professor Thiem covers and vividly describes famous brands in the world with examples. From Chanel to the mighty Dior or Yves Silaurent, he was inspired by profound insights, from which the famous brands brought high value to human use. How consumption. According to Thiem, all three famous brands are developed not only because of its usefulness, but also because of its beauty, fashion and durability because of different ideas: Chanel - Feminism, Dior - Female and Yves Silaurent - Femininity.

Professor Thiem spent the afternoon of June 14 in detail about a number of corporate governance issues at NBC, from the mission statement, core values ​​of the parent brand to the De Celso fashion system. Mattana, Novelty ... He especially emphasized the business philosophy, business ethics, business ethics as well as the concept of building and development of each brand. Professor Thiem has frankly exchanged selling principles and selling points of NBC brands. According to him, the showroom is not only a place to display and introduce goods but also a place to display and introduce the image and position of the owner of the goods. Therefore, in the coming time, NBC should be more active to promote NBC's parent brand through the supply chain of De Celso, Mattana, Novelty brands ... During the talk, Professor Thiem continuously Received a lot of applause, through his humorous expressions.

The open, frank discussion during the seminar gave the NBC executives and officers a more in-depth look at corporate governance, thereby developing strategic branding strategies. Brand, in order to assert the NBC position in the domestic market and the world.

NBC leaders give flowers to GS. TS. Ton That Nguyen Thiem and his wife

Mrs. Dung - Deputy General Director of Vinatex discusses with Prof. Thiem

The hall listens attentively, occasionally applauding applause

View the content here (clip): (updating)

Part I. Corporate and Brand Management.

Part II. Some issues of corporate governance and brand development at NBC.

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